Title
A good title both reflects the contents of your text and draws readers’ attention. A catchy title is usually the icing on the cake; you add it once your paper is completely finished.
Some writers use a catchy title whose full meaning is not immediately apparent. Such titles require a subtitle to clarify the actual topic.
Inge Mans, A Sense of Folly: 500 Years of Cultural History of Fools, Idiots and Lunatics
[original title: Zin der Zotheid (catchy title); Vijf eeuwen cultuurgeschiedenis van zotten, onnozelen en zwakzinnigen. (subtitle: explains what the book is about)]
Conny Kristel, Historiography with a Mission: Abel Herzberg, Jacque Presser and Loe de Jong on the Nazi Persecution of the Jews in the Netherlands.
[original title: Geschiedschrijving als opdracht. (title) Abel Herzberg, Jaques Presser en Loe de Jong over de Jodenvervolging (subtitle)]